Our goal was to create a brand for customers in a professional environment with a helpful voice. Helping them feel comfortable while making an out of the ordinary online purchase.
Meet Shultz: A dental loupes brand providing quality yet affordable products to customers
Client
Schultz Loupes
Scope
Facebook ads, Email campaigns, Social media branding
Goal
What we accomplished:
1.
Facebook ads that convert. We created several campaigns and tests in order to determine the right combination of elements to achieve our goals. In this case our goals were brand awareness and website conversions.
2.
Engaging Email campaigns. Here we wanted to go beyond the typical welcome to our newsletter email. We wanted to create a sense of “affordable” exclusivity. Another important email was our “refer a friend” campaign which not only offered friends a discount, but also the customer making the referral. A great incentive for customers to keep spreading the word.
3.
Social media branding that fits. Although the client manages its social postings, through this initiative we wanted to make sure the brand was properly conveyed on all the social media platforms. The end result? A fresh, professional and inviting presence across the board.
